A great topic for developers mysteriously wasn't discussed a great deal here on the forum. It really is a very important topic to analyse. The basic idea is a division of the App store in to two distinctive stores. Store A (Kitsch and Gimmick) and Store B ( Polished and Tailored) This article explains it extremely well. http://www.marco.org/208454730 Read the article carefully if you haven't. It is very well written! I am half way through my first app, that fits the wrong side for most that post here. " Store A" I feel like I am cheating my own principles, but adding an app that is based on impulse buying, should be a new worthwhile experience for me. The app is still based on a really nice simple game that I invented a long time ago, but what makes it pure kitsch is the presentation. I know a lot of developers are complaining about low sales numbers, just remember that maybe an app specifically built for " Store A " just might be the answer for new sales. Anyone else consider building for the wrong side of the app store?