Man, where do i start? When the iPhone 5 was revealed, it was just nothing but a new version, nothing else new. Its basically just improved, same design and stuff.... Tim Cooks was not much focused on the iPhone 5, instead, he was focusing on their company rather than the iPhone 5. I miss the sense of excitement and wows, what bout you? Steve Jobs, when he was alive, he was beast at these kind of stuff. He was the one who kept the magic going. From I'm seeing, soon Apple will become just another standard, average company and I hate to see that to happen. Looks like Apple's rivals are bout to catch up real soon. iPhone 5 iPhone 5 just an another phone that is still a middle class smartphone. I hope they dont lose their magic and their way. Their presentation aboutthe Iphone 5 wasnt eye catching, not so much. So my final question: What's gonna happen to Apple? Have they lost their way? Their magic?