Hi all! I'm about to wrap up my ios game, which is a semi-hypercasual game about an astronaut in space (gameplay in the link below). The game is pretty much level - based (you complete a level to play the next one, each level has a unique obstacle to overcome etc), but I'm in the middle of making an endless mode for the game as well. The question is: is it better to release a level - based game with an endless mode, which you could unlock by collected in-game currency (It won't have any microtransactions, you can only collect this stuff in game) - or is it better to release the endless mode as a standalone title? I will add that the only type of monetization I'm implementing are reward - based ads (you get to continue the level after death, by watching an ad). Thanks for any advices! Gameplay here:
Hi Obamski! It's an interesting question! I think the way to think about it is - getting anyone to play your game is super hard, so getting people to play two games is going to be even harder. So with the intention to keep people playing your game (this is where your ad revenue comes from), the endless mode sounds like a better fit in the original game (as something you can strive to unlock).
If long term retention is needed for increased ltv, more content = more chance of conversion and ad serving.
