I had a discussion with my team about this. In the last couple weeks they featured Angry Birds, Doodle Jump, and Fruit Ninja on their New and Noteworthy section. As many of you know these apps have sold millions of copies and just about every app store customer already knows about them. If they don't, well, just tap on the Top 25 Paid apps tab and there they are. Exposure for the aforementioned titles is not something they lack; however, for many other well designed apps, exposure is practically non-existent.