The App Store has changed the way that we as consumers think about casual gaming. We have access to a larger supply of more diverse games than ever before, and we can download them easily, directly to our idevices. But it is not just consumers who have changed, the introduction of all this has opened up a path for developers to create, control and distribute their work to the public directly. Avoiding a lot of the trouble that comes from developing games in larger companies. Suddenly a small team with a great idea can really succeed, and this is beneficial to everyone. But here is something I think everyone should remember. It's the customers that make this whole system work, to a larger extent than ever before. We write the reviews, post comments, create youtube videos, and generate the excitement and buzz surrounding these games. Apart from a select few in the apple ads - when was the last time you saw an idevice game being advertised on tv? How about never. Good reviews and comments from customers can make or break a game in this environment, and all of this comes down to our voluntarily spending our time to support developers and games we like. The industry has started to pay attention to this too, listening to comments, taking suggestions and involving their potential market in dialog that makes for better games and happier customers. And ultimately makes them more money. I think the as yet unreleased Rolando 2 is a good example of all of this. Rolando has been a huge hit, and there are hundreds of thousands of people waiting to pick up its sequel, whenever it will be released (originally slated for July 1st). So far there have been two twitter posts that I have seen saying that it was almost ready but not quite, since it was meant to be available. Is this an acceptable way to deal with the people who allow your company to exist? ngmoco is nominally pretty good at keeping us in the loop - but I think they dropped the ball on this one. And while I am at is - where are the rest of the secret levels for Rolando 1? Weren't they all meant to be released before R2? How does everyone feel about this situation and these issues - are you mad as h e double hockey sticks, or are you satisfied with your customer experience? How do other devs compare - lets get a list of hot or not companies going, and post our thoughts below.