Sales for the iPhone are declining and I'm pretty sure I know why. 1.) No more subsidized phones. I don't care how anyone wants to slice this pie, we now pay for the full price of phones and still require contracts. Greedy, monopolized telecommunications industry somehow tricked people into believing they were saving money by not upgrading. Reality is, you are paying an extra $25 a month. 2.) Processing power increases every year, but app progression utilizing this power is absent. The best iPhone games IMO are still from the iPhone (4s) and (5s) era. Even gameloft stopped developing FPS games and 8-year old COD zombies is still on the top charts. No more fighting games like street fighter or mortal kombat. Tap to play and free to play (which are glorified digital pets you have to check on more than your children) have flooded the App Store. The lack of Old PC and console games certainly doesn't help. There just isn't as much excitement browsing the App Store as there was 5 years ago. Games I still have. GTA San Andreas Aerofly 2 Wings of duty Crash dive Assoluto racing Rush Rally 2 Wild slide Zombies (waw) (BO) WWR Breach and clear Marvel vs Capcom2 Kung fury RCT 3 Aircoaster Coaster crazy Simple rockets Billabong surf Survival craft Kingdom rush 1 + 2 Geodefense Bust a move Sonic 1 Solomon's bone yard Pool break Drop 7 (All pre iPhone 5 games except the racing ones) Even the mobile gaming community has become complacent in accepting these terrible games as having substance, when in reality they are mediocre just like its users. 3.) Battery life has not improved, even after 10 years. Only the advancements in chip design have stabilized battery consumption to an acceptable level. When will Apple get back on track? With their focus on iPad pros and lame watches, I'm thinking.... Never.