Quick question for you guys... I perfectly understand role of a Publisher in PC / Console market however I am bit confused with Publishers role in iDevice market!?!?! What advantage some indi developer will have if his title is released by some publisher over putting game out him / her self!?! What exactly publishers do in iDevice market? Advertising is kind of obvious but is that all!? Does publisher usually takes full ownership of IP!?! etc... etc... please spill out as much as you know and can in regards to iDevice Publishers their work practices, deals, habits etc...