I haven't found a discussion on this subject but, being relatively new to this forum, I might have missed it. It is hard to believe that I might be the only developer struggling with the question of who to hand promocodes to. On the one hand the most important thing to me is to get the word out about my application but on the other hand 50 promocodes per version is not a lot of ammo at a time when reviewers are overwhelmed by the number of new apps that are released each day. Reviewers will admit there is very little chance they'll get to review your app but at the same time they will also categorically ignore a request that doesn't already have a promocode in it. Many other people will request a promocode via e-mail, often promising some form of review or feedback in return, but a very small l percentage of them seem to actually deliver. I find this a bit annoying because while a code might represent a couple of bucks in saving for the recipient, its effective value is much higher from the perspective of the developer who's trying to make best out of his limited set of 50 codes. So here are a couple of open questions about promocode etiquette as I would be interested to learn about other developers' perspective on that subject: 1 - What do you think is the proper way for a developer to decide who is worthy of an almighty promocode? 2 - What constitutes a proper promocode request from a user? 3 - What ratio of promocodes do you feel you have wasted?