(But not subscriptions for some reason) The new prices! £0.99 -> £0.89 £1.99 -> £1.79 £2.99 -> £2.49 £4.99 -> £4.49 £5.99 -> £4.99 £6.99 -> £5.99 £7.99 -> £6.99 £8.99 -> £7.99 £9.99 -> £8.99 £11.99 -> £9.99 £12.99 -> £10.99 £14.99 -> £12.99 (I skipped a couple, and it kinda just goes on with £1.99 reduces for the rest of the prices of 99.99% of apps on the store, you get it)