1) The icon: - keep it simple and somehow depict your game. A lot of developers use funky designs and it just is silly - the iphone icon and the store icon must be the same. some icons viewed through itunes arent exactly what goes to the iphone. usually the title of the game comes off as you port the game to the phone. why put the title at all? 2) The name length - for christ's sake... name your game to the limit of the character text on the phone. it just annoys the fark out of me seeing "Fromthe...Allergy". you developed a game but cant adhere to the BASIC rules? come on! Thanks devs!