http://theportablegamer.com/2010/04/game-changer-apples-ipad/ Interesting article. "Here’s what Apple is best at: take what we can already do (portable gaming, computer technology), and take away all the obstacles to accessing it (controllers, DOS commands) so that people who DON’T already do the activity (gaming, computing) finally WILL. If that’s not a game changer, I don’t know what is." So basically apple is like nintendo in that they are great at making something more popular, accessible, and casual.