You may have read about our recent efforts to explore and reconcile the differences between iPhone game developers and game hackers (see: http://digg.com/apple/Game_Developer_Confronts_iPhone_Software_Cracker). Over the past two weeks, we've read hundreds of comments, articles, and forum postings on the many sides of this important issue. Game developers want recognition, revenue, and customer feedback for their products and services. Hackers (and often, customers) want try-before-you-buy mechanisms, higher quality and more accurate advertising of products, reasonable prices, and, of course, free stuff wherever possible. Fairlady Media has opted to address these issues by releasing a FREE full-featured version of Whack 'em All (http://whackemall.com), which will be supported by ad revenue. We will also continue to support a 99-cent version for those customers who wish to have an ad-free version of the game. This new approach is a risk for our small company because typically ad revenue from a single user playing our game will only be a small fraction of what we could have earned from a 99-cent download. We will need to get many, many more downloads to generate enough revenue to continue game development. Plus, if people continue to use the hacked version of the game, then there is still a revenue loss. However, if the new approach works, it will serve as an example of how the needs of developers, hackers, and customers can be met with an alternate business model. We continue to seek a response from Apple about these issues and will report back on this site if we are successful. If you or someone you know can point us to a resource within Apple, please let us know. Thanks to everyone for your support and for all the great feedback we've gotten, we greatly appreciate it! Please continue to support us by downloading and playing the game if you haven't already. If you have friends with an iPhone or iPod, tell them about our game! If you have any issues with the game, or have additional feedback for us, please let us know. Thanks!