Hey everyone, we just finished an ad campaign over at Pocket Gamer for Chuck the Ball and I wanted to share our "interesting" experience. The campaign: A giant 300x600 skyscraper Flash ad exclusively displayed in their iPhone section, plus a small button ad, both for two weeks. Total cost: Approximately $800.00 Skyscraper Ad Performance: Displayed: 178,221 times Clicked: 1,012 times Button Ad Performance: Displayed: 287,221 times Clicked: 1198 times Unfortunately, we have no idea how many sales the ad drove because the day the ad started, we got featured on the front page of the app store. Coincidentally, the ad ended the day our featured status ended. However, even if 10% of the clicks were conversions, it wasn't worth it as a standalone campaign. However, if conversions were closer to 20%, then it would have been a good investment. I have no idea what a reasonable conversion rate would be. The featured status completely masked any effect the ads had. Ad performance aside, I was very disappointed with other aspects of the experience. The reporting they provided was very weak. All statistics (what you see above is all we got) were delivered via a manually generated weekly report so we had no idea what was going on until the end of each week. Another thing that made us really mad was the unfair negative review they posted for our game THE DAY THE AD STARTED. After ignoring our emails and our game for weeks, they chose to publish a negative review of our game on the same day the campaign started. Now- I am a reasonable person, and I hardly expect a site to sway their reviews for companies that are advertising with them. However, their reviewer was obviously playing an outdated version of the game and judging by the comments in his review, I don't think he spent much time with the game. They made no effort to contact us at all to ask questions about the game. I would have been ok with it if they had just contacted us to clarify the issues they were having with the game and then posted a bad review. So there you have it. I'll let you formulate your own opinion.