Yes. But just because this is the true nature of the online business now, doesn't mean any of us should justify companies doing this to us. It's not right. Most of us know that, and also [sadly] most of us have also just become complacent and/or indifferent about the subject--which is why the nature of these businesses will continue with only what is fit for their pockets while it works, until another tactic more profitable comes along. It's absolutely absurd how even a game that was built for stupendous gameplay on the powerful 5 and 5s iPhones (such as Dungeon Defenders: Second Wave) will not be updated for iOS 8--the optimal and perfected Firmware version for these high-end gaming devices. That makes the product unplayable, and the replay-ability of such games are destroyed. End of story, Apple customers/gamers are senselessly shot in the foot by the industry, and everyone stands around like no one's bleeding. Nonsense.