Happy to say that we rolled out a free beta for everyone here who believes in mobile growth-hacking and wants to A/B test icons, descriptions, screenshots and stuff like that... We run a few tests with some app publisher and results are quite impressive - i increase your conversion (no matter organic of paid) by 100-150% - how much money would you save? Normally I have 2-3 ideas for an icon and 2 for screenshots - why not to test them on real users and see what variant converts better, right? Everything is simple (I hope so) 1. register at http://splitmetrics.com/ 2. upload a few creatives 3. get the link 4. launch a campaign and drive some traffic 5. analyse the results and choose the best one What would you say about such a tool? We just released and I'd be happy to hear your comments and feedback. Happy a/b testing!