Need Help With a Term.

Discussion in 'General Game Discussion and Questions' started by wonderspark, Oct 15, 2015.

  1. wonderspark

    wonderspark Well-Known Member

    Jul 29, 2015
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    Hey, folks. Got a kinda weird question, maybe. I'm trying to find a good way to describe what we're doing in one sentence. The long version is that we're making something I'd consider a "real game" - not just a time-killer, monetizing skinner box - but something that appeals to folks who love *games*. Stuff with strategy. With mastery. With competition. With genuine social interaction.

    If you're in the sort of 18-40ish bracket, and you grew up playing console & PC games - the kinds of games you grew up with. Stuff like old school Command & Conquer, or RPGs or shooters. Some folks describe them as "core" games, but as a term, that's a bit too jargony for most people to understand. I keep thinking of these as "real" games, but that's also not a distinction the general population is going to understand. Stuff that's like "awesome" or "quality" or "amazing" - these things are too general & don't really mean anything.

    Can you think of a specific term for this kind of experience? How it's different than the worst parts of modern mobile gaming? Looking for either a single word or a very short turn of phrase.

    What I've got now is, "Real games for busy people". The idea is that we're trying to deliver the things that you care about from old-school *style* games, but in a way that is super accessible and really short, so that anyone can jump in and make meaningful progress in really short bursts of time.

    Any help would be greatly appreciated! Thanks!
     
  2. klink

    klink 👮 Spam Police 🚓

    Jul 22, 2013
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    Here's a few ideas:
    Hardcore games
    Old school games
    Games with depth
    Challenging game
     
  3. wonderspark

    wonderspark Well-Known Member

    Jul 29, 2015
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    Thanks, klink - I think the one that strikes me is "games with depth" - because that's what we're trying to build. Something that isn't just total surface fluff, or a mindless time-waster. Something that starts simple but hopefully reveals some complexity, depth of strategy, long-term potential over time. "Games with depth" is the right sentiment. Deep games for busy people? Could work.
     
  4. wonderspark

    wonderspark Well-Known Member

    Jul 29, 2015
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    klink - working through this, I'm still a bit stuck. Here's the problem - "Deep games" or "Games with depth" doesn't quite communicate the right idea. Old school is *closer*. What we're trying to do is make a game that captures the things you loved about games growing up. BUT if you say "Old school games" the first thing that comes to mind is Doom, and stuff like that. Which is pretty far from what we're doing. It's a game that *captures* the things that made those games great, but it's not "old school". It's a pretty modernized asychnronous card-battle game, and pitching it as "old school" creates the wrong impression.

    Challenging & hardcore are also both significant turn-offs to a big part of the audience, and they're also not exactly correct. Challenging, sort of, in that it's not like Wii Sports where everyone just wins all the time, but it's also not Super Meat Boy. Hardcore has a similar problem - it's not Dark Souls. We're doing our best to make it accessible and easy-to-play. In some sense, it's a "hardcore casual game", but obviously, without a shit-ton of context, that's a completely meaningless statement. :) And it doesn't even really fit the traditional (awful) "midcore" definition. It's really more like, "Hey, you love something like Hearthstone but don't have 10 uninterrupted minutes, ever? We're trying to do something very similar you can play in 30 seconds or less."
     
  5. ashmike3

    ashmike3 Well-Known Member

    May 15, 2014
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    Classic sensibility, modern depth
     
  6. wonderspark

    wonderspark Well-Known Member

    Jul 29, 2015
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    Ooh. That's nice. :) For some reason, with "sensibility" attached, it doesn't feel like a call back to Mario, or other 8-bit games. "Classic games" = old games, but "classic sensibility" feels elegant. That's awesome.

    I spent a bit of time thinking about it, and I think the thing that I keep coming back to is "love". I want games that I *love*. Not games that I feel like I *have* to play, or that I'm "addicted" to.

    Basically, I've been trying to work on a quick way to describe what we're doing - and it's tricky because as a developer, you get sucked into nuance, and nuance is difficult to communicate in just a few seconds. But you've gotta get a pitch that is really clear and *really* short if you want to get someone's attention. And to be clear, this isn't a pitch to an investor, it's a pitch to our potential audience. Curious to hear what you think. I'll describe the game in a followup post, but if you're able to, let me know what kind of game you *think* we'd be making based on this:

    ---

    Remember when you fell in love with games? When they were about playing with friends. When the best moments were the clutch wins and crazy victories you’d talk about for hours afterwards. When you’d spend hours through the night fighting, racing, laughing and screaming.

    Now, your friends live far away. You spend the night trying to get your kid to sleep. The games you play now aren’t what made you love gaming, and the ones that do require time you just don’t have.

    It’s time for something different.

    At Wonderspark, our games have one goal: Everything you love about games in less than a minute.

    It’s time to fall in love with games again.

    ---

    Any feedback would be greatly appreciated!
    Thanks!
     
  7. RHess00

    RHess00 Well-Known Member
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    Apr 28, 2012
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    Short play sessions with a nastalgic, old school feel. I think you just need to make up a word. Something like....Quickstalgic?....Shortstalgic? ....Fastalgic?


    I'm terrible at marketing.
     
  8. Quazonk

    Quazonk Well-Known Member

    Mar 30, 2011
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    "Full experience games"
    "Complete games"
    "Content-rich games"
    "Non-casual games"
     
  9. bhoylhogro

    bhoylhogro Well-Known Member

    Nov 26, 2014
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    #9 bhoylhogro, Oct 16, 2015
    Last edited: Oct 16, 2015
    I'm editing this post as I think.

    "Quick-fix for serious gamers"
    "Intense gaming in five minutes"
    "Instantaneously Intense"
    "Hardcore gaming on your break time"
    "High-level gaming on the go"
     
  10. wonderspark

    wonderspark Well-Known Member

    Jul 29, 2015
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    It's a little bit vague, but at the moment, I'm thinking rather than "Everything you love about games in less than a minute," we're going to try "Real games for busy people."

    The thing is, we're not committed to "less than a minute". The idea is that we're making a game that you can play any time. You don't need to commit 10 minutes to a session to make progress. You can make progress in like, 30 seconds. But if it ends up evolving to say, a minute and ten seconds, but it's more satisfying, that's not a problem for us. Five minutes is stretching it, and 10 minutes is much too long.

    Our goal is to make a game that feels like a "real" game and not just a time-waster, and structure it so you can play any time. Even if you only have a minute free. I've got two kids - I can't even regularly get in a game of Hearthstone, because I can't ever guarantee 10 uninterruptible minutes. :p So "Real games for busy people." If I'm frustrated with things like Candy Crush, or other games that feel like Skinner boxes, maybe I'm looking for something I'd consider a "real" game. And I'm busy. So busy that I don't have time for most games. Maybe this is for me?

    I dunno - that's the hope. So, "Wonderspark: Real games for busy people."

    Sounds better. :)
     
  11. wonderspark

    wonderspark Well-Known Member

    Jul 29, 2015
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    So in addition to the "tagline" for the company, I've also been working on a one-sentence description of our game. If you can read this, and then let me know what kind of a game pops up in your head, it'd be super helpful for me.

    "(GAME) is a stylishly animated constantly-evolving card social combat game you can play anywhere in minutes."

    Thanks!
     
  12. Echoseven

    Echoseven Moderator
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    Jul 19, 2011
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    From the point of view of someone browsing the App Store that's far, far too wordy. It doesn't really flow, either.

    Here's a quick edit:

    [GAME] is a stylish, constantly-evolving social card combat game you can play anywhere, anytime.


    It sounds more buzzword-y, but flows off the tongue easier. I'm sure others may have good suggestions too.
     
  13. wonderspark

    wonderspark Well-Known Member

    Jul 29, 2015
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    Echoseven - yeah, that definitely flows better. The thing that sticks in my head is that "stylish" and "stylishly animated" are specifically different, but maybe that difference only matters in my own head. :D Anywhere, anytime is also something I'd tried out, and the thing that I want to try to convey is that you can play it and make progress in <2 minutes. I can, for instance, play Vainglory anywhere, anytime, but I also kind of can't, because I usually don't have a 20 minute block of uninterruptible time. So conveying that I can play in minutes vs. I can play any time feels like it does make a difference to me. But I do like the change from stylishly animated (wonky) to just stylish, which is more elegant.

    Thanks!
     
  14. Hedron Engineer

    Hedron Engineer Well-Known Member

    Jul 30, 2015
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    Wonderspark: the fun from the past in the schedule of the present.

    I don't like the "real" games term. It implies that other games aren't real, which is essentially bad-mouthing the competition, which always irks me (if you focus on the negatives of the competition; I default to thinking that apparently there's not much positive about your own product).
     

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