Nanostars Project by Digital Chocolate

dizzle12 · Sep 24, 2009

Anyone interested? Read article below. Seem like it could be cool or a huge failure. Any TA press attend the conference?

http://moconews.net/article/419-digital-chocolate-adds-virtual-goods-to-games-mix-with-nanostars-projec/

Mobile and social entertainment company Digital Chocolate wants in on the virtual goods boomso its launching NanoStars, a new game project that revolves around a set of over 100 virtual characters that players can buy and use in multiple games. The characters, which will be named after various pop culture references (think Octomom or Robin Hood), give players special advantages depending on the game being played.

The first NanoStars game is slated for a Q4 release; CEO Trip Hawkins told ME that the project will be cross-platform, though he didnt elaborate on which platforms (the iPhone, Facebook, etc.) would be first. The multiple platform approach gives NanoStars a wider potential user base, but also a variety of ways to take payment. In addition to credit card payments on Facebook, for example, iPhone users could buy their characters through a game in the App Store. Hawkins said the company was also working on carrier billing and subscription options.

Hawkins has been working to expand Digital Chocolates games beyond the mobile environment since last year; efforts like the Facebook community Party Island have been well-received, so its likely that the NanoStars project will have a heavy social networking component.

So how can the company make sure its not banking on what could be a temporary fascination with virtual goods? Hawkins told ME that making the NanoStars actual charactersas opposed to having people buy items like swords, cards or even virtual apparelwas key to the projects longevity. Theyre characters, with whom youll develop an emotional relationship ... not objects that youre going to use for three weeks in one game that youre going to get tired of.
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STP_Tim · Sep 25, 2009

Hopefully this revives DChoc. They have quickly fell into obscurity as of late with a lot of half-hearted, overpriced shovelware.

Nanostars Project by Digital Chocolate

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Nanostars Project by Digital Chocolate

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