We just finished building an app called Slice to Unlock for OSX. We are actually really worried that the concept is so far fetched that users simply will have a hard time digesting the functionality. As developers we always dream about creating that great new idea that is going to make us extremely wealthy and famous. In the real world new ideas usually are a real tough sell in any marketplace. If any market can digest new shiny concepts it has to be the app stores and the instant audience they provide. Not having to knock on doors with your concept is definitely an added bonus that makes bringing the new to life a lot easier. New ideas still need to be simple. This statement is what makes finding the new so hard. Others are capable of thinking and inventing the obvious. Simple concepts usually create a crowded arena of ideas that have already been implemented in respect to the same subject matter. Finding the new is just the first step in a long process of getting a concept and its' purpose understood. Maybe aquarium,fireplace, wallpaper, mirror and flashlight apps are the better way to go even though Apple is reluctant to to approve them now.