Ok I'm fed up with getting sideways looks from people because I wear my heart on my sleeve, so here's my story: Back in 2011 I released my first iOS app 'BubbleSand', it had been in development for the best part of a year. After just one day of being featured in New & Noteworthy it vanished from that list, but far worse was apparent: The app's icon had magically changed to a placeholder. Now we all know that it is *impossible* for a developer to change a single thing on The App Store (TAS), only iTunes Connect (ITC) can do this. THIS is the orignal icon: THIS is what ITC chaged it to (circled) nuking my app to absolute oblivion, the bottom icon is what I suggested they change it to if they "couldn't find the original". :| (also this is the exact screenshot that I sent to ITC, and was fobbed off to contact iTunes instead (essentially the music store people), who bounced me back to ITC who ignored me. THIS is what I ended up with after pushing updates, never to recover from the detrimental effects of Apple's blow: Here is the only review the app recieved, that was once the first update was approved a week later: appadvice.com/appnn/2011/04/bubblesand-zen-app-relax tl;dr I am a small guy, Apple are big guys, but I will continue fighting back against this attack even 4 years later. Watch this space.