A lot of you might have seen or heard about Ambrosia's Mr. Sudoku game (iTunes link here), which is quite recognisable because of its use of a bee in the game's icon, logo and splash screen. Not a very "obvious" way to promote a sudoku game, so it's use is quite unique there. Browsing the store this evening, I noticed that Freeverse has got an application called FreeBee Sudoku (iTunes link here), which, coincidentally or not, also makes use of a bee in its branding, and of course, also in it's name. At this point, you might think I'm reading too much into it, but I thought more of this when I saw the second promo screenshot for this game in iTunes (you won't see this on your iPhone / iPod, but only on the desktop version), which has a picture of their bee, saying "You know, this reminds me of a puzzle...". Add to the mix that Freeverse ALREADY has a Sudoku game on the store (Big Bang Sudoku), and that their FreeBee Sudoku game is NOT a lite version (they say it has over 10,000 puzzles included), and you have to wonder what's going on... Hmmm, if I had to guess, I'd say that Freeverse reckons that Ambrosia stole an idea from them, and they're getting their own back with this... Anyone else have any ideas?