Hello! I am new here and I am interested in developing games for the iPhone. I got a bit of a sort of marketing related question and I wanted to hear from people who have tried this and talk about their experience with this. I once made a search for "Dungeon Master" in the app store because I love the old PC game and one of the first results I got was an RPG called Descend which seems pretty much inspired by Dungeon Master. I am intrigued because nowhere in the game description says "Dungeon Master". The closest is the term Dungeon Crawler which I suppose is the genre of these games (in my days it used to be Dungeon Hack, though). So, is there a way to make a game searchable like that? If, for instance, I make a game inspired by the Zork text adventures, is there a way to make my game pop up when people search for Zork in the app store? It makes sense to try to sell a Zork type game to someone searching for Zork games. I have seem similar tactics with the app name. There are many apps with celebrities' names on it and of course the now ubiquitous word 'zombie' appears more often than not. With so many zombie titled games I don't think it increases your chances of appearing on a search anymore, but I assume at some point it did. So are there ways to make apps easier to search for? And if so, are there ways to optimize that? Thanks in advance to anyone who can answer my question.