For games like Angry Birds, Flight Control etc, touch screen controls are ideal and more than adequate. But the iPhone is about to get more traditional games, like this... http://www.pocketgamer.co.uk/r/Various/Infinity+Blade/news.asp?c=24893 From the makers of Epic Citadel. And the best part is, the devs said they can pull off a game along the lines of Gears of War, but with better graphics on the iPhone as well. The video looks mind blowing, but the previews all indicate that with all the various gestures to pull off the moves, it's clunky, as opposed to traditonal controls on similar games like God of War 3. IMO, traditional games like this, are enhanced greatly traditional controls. There are only so many buttons/gestures you can squeeze onto a 3.5 inch touchscreen before it gets cluttered and confusing. And there is a very easy fix... There is a reason why Call of Duty is ported to every single gaming platform out there, except for the smartphone market. As Activision said, a game like Call of Duty needs buttons, lots of them, as well as dual analog sticks. Apple just has to either release, or support something along what's pictured, and suddenly, a game like Final Fantasy or Halo or Gears of War becomes viable on the iPhone. Bungies next game might well see an iPhone release. The next Call of Duty might get an iPhone release. All it takes for that to happen is for an accessory like the one pictured to get released and supported by Apple.