Starting to make videos for our games. It's quite fun but also a lot to learn.Those nice AppPreviews are really attractive. But to put everything within 30 seconds and at the same time make it appealing is not an easy job. So what do you guys think of AppPreviews/Gameplay videos? How much does a game video matter to you, as a developer/player? Is there any videos that once turned down your interest? Which genres of games do you think is better to be attached with a video?
You don't have to (nor should you) put EVERYTHING into your app. Just the core experience + 1 or 2 really cool events. Trying to cram your game into 30 seconds makes everything feel Benny Hill
Zombidle is one of my favorites and their video is pretty effective in conveying game play, tone and a call to action. https://youtu.be/VhHb-_PjIF8
You can make more than one video. Make a 30 second video that's just the core of what you want people to know about your app for the App Preview. Then you can make longer videos (i.e. gameplay videos, tutorials etc.) and post them on YouTube or Vimeo. Put the links to those videos within the app itself and/or your twitter/facebook/instagram accounts.
I'd say it's definitely a must. To not do it would be shooting yourself in the foot. I personally am torn as to whether the best app preview is simply the best 30 seconds of straight gameplay or if going the somewhat commercial-y route is better. I'm about to change mine from the former to the latter in my next update but it's probably nearly impossible to measure whether the App Preview is hindering someone's decision from downloading your app. But definitely HAVE an App Preview!
I've seen some app peviews where half the video is taken up by navigating through the menu system. That's a complete waste. You definitely want to just straight into the action.
Yeah I watched the 29 seconds version for the app preview as well. Very impressive, seems that there a lot more to expect in the game. Don't know if it's like how it looks in the preview video Have to tried on that? Met the expectation?
Lol That's true. "While a quality video and screenshot won't do much for a bad game, a lack of video and bad screenshots could very well damage an otherwise good game." Just make the best out of it, it will do good! XD
Definitely with dancj, keep any UI to a minimum if possible, even though the game play might interact with a lot of UI, you don't want to leave people feeling like that's the game. All the vids of the games I've worked on make you feel like you playing the best parts, put the biggest moments in the preview and leave the viewer wanting to get your game and pick up where it left off. Think of motion pictures, they practically spoil the picture for people in their preview, but people still pay money to see it. Its worth it. If it converts just a small percentage of viewers in to installs and players, its worth the small investment on your end.
A bad video would turn away more than it converts. I'm hoping investments made into video previews are not *too* small.
Well yes it can be tricky to present the app under 30 seconds and make it shine. Some good editing skills are required. Otherwise you risk undermining your store presentation overall.
