The Entertainment Software Rating Board (ESRB) has introduced a streamlined, no-cost service that allows creators of digital-only games and apps to obtain ESRB ratings without having to pay a fee. ESRB recently released a video announcement to digital-only game and app developers explaining the service: http://youtu.be/dHR9eMvkwoc Rebecca (ESRB)
Screw the ESRB. It's just a ploy to get their claws into mobile, and once established, they'll exert their power. What we have works, no need for another bureaucratic "review" layer that will inevitably stifle creativity.
+1 ESRB just try to do a Freetoplay tactic on mobile When everyone will use it, they will charge for it.