All things being equal, do people care whether games are associated with individual vs. company publishers?
As far as iPhone games go I tend to find independently published games more unique and inventive, but I'll buy games from either if it's good. I'm not against big publishers, but it's nicer being able to support the growing ones.
Doesn't matter to me. I'm not yet enough of an app snob to discern these things. I'm working on it, though
While I generally find "Lite" versions annoying, my personal research into that same question led me to the conclusion that DLC is one of the more frustrating and confusing "features" for users. It's basically saying, "Hey, you have this things that could be much more awesome for money." I'm going with a paid and a lite version... with the lite version heavily pushing the paid version. Good luck.