In-game purchases are the future. Lets discuss. Standalone demos, are a waste. Consumers are less inclined to purchase a full app when the demo is a free standalone app. The actual game should be free, and the full game should be an in-app purchase. Why? Look at Astronut. The game itself is free, with an in-app purchasable full game. Why is this better? For one, continuity. I think, were lured into purchasing the game as a whole when we already have what are the fundamentals of the game. Whereas, you play a demo, you like it, you think harder about whether its worth buying or not. Many times, you just put it off, because you dont feel like going to the app store and purchasing the full game, a separate app. Its simple, but lets face it, its a psychological factor. Youre much more likely to buy the full game if its purchasable within what is destined to be a full game. Whats more, its elegant, its simple, its all-in-one. I think we can agree we all like that. Let me refer to Dark Nebula (great game btw). Because the game as a whole is episodic, I thought it only reasonable that Episode 2 were to be an in-app purchasable addition. I inquired the dev about this. He told me no, and to increase profit, they were to sell it as a separate app (to gain prevalence in the top charts and whatnot). Okay I guess, but really, whats the difference if already more than a million people own Dark Nebula, and when really, theyd be much more inclined to buy it within the original app. Subtleties are subtleties, and people would much prefer one app, with one title, and less convolution. I think the difference in profit between DLC and separate apps are slim, to none. If anything, in-app provides a greater profit. Not without its restrictions though, you have to set the app to free. Dark Nebula, Episode 1 should be free, and Episode 2 should be an in game purchase. That way, Dark Nebula rises to the top charts, and you get a higher chance for people to purchase the DLC. In the scheme of monetary gain, this system provides the most profit. More and more devs are beginning to take this route, and I think theyll benefit from it more greatly. I do think though, that devs shouldnt overdo it, such as the devs of Rolando. Theres a line you shouldnt cross.