I never though that I would say this, but as app prices head towards .99, development may no longer be viable in certain instances.. This may not be a problem for the huge devs like EA and Sega who can make it up in volume. Sooner or later however, small devs won't be able to keep up with price drops. If we want to start seeing some really high quality games, were going to have to be willing to pay a little bit more than $10. I mean, do you really think that Bioshock will sell for $2.99?