Hello TouchArcade, My name is Jack and I'm a recent college graduate. I unfortunately graduated with a degree in biology only to realize I no longer want anything to do with it. In my effort to get my foot into the door, of an unfamiliar industry, I am looking for an internship in a marketing dept. of developers specializing in iPhone games, and was asked to write a blog entry, to see if I'm eligible to receive an interview, on the following topic: Where would you start with promoting a new iPhone game application? Any help would be greatly appreciated, as I am very passionate about gaming/marketing, and an internship in a relevant industry would really go a long way in perhaps one day getting a job. My thoughts on the subject, thus far: First, I think it is necessary to clearly define what type of genre the game being promoted is. This way potential customers will know what they are getting into. I would start promoting an iPhone game application on blogs/threads/the use of social media, such as this. In my opinion this is an ideal location to generate buzz, and interact (receive feed back, address concerns/complaints) with potential "core" customers. In turn, if the app/game is noteworthy, the "core" customers will introduce said games to secondary/Tertiary customers. I think core customers, are perhaps, trend-setters for non-core customers, in this respect. In addition, contests where people are asked to retweet / "like" on facebook seem to be very popular. But above all, and quite simply, making good games in it of itself is a great promotional tool. I think offering free promo keys to bloggers, forums, and customers to write their impressions / review is also very useful as a promotional tool. Offering the app for free may also be a way to go, but I wonder if it cuts too deeply into profits. But getting in to the top list, as a result of offering the app for free may have substantial benefits. What do you all think? Is my focus on forums such as this, and social media too narrow? Does it limit the customer base? Any help will be greatly appreciated!