As we all (should) know, being featured in the New and Noteworthy section will result in a significant increase in sales. How much of an increase? It doesn't matter - you want to be featured in this section. An analysis of apps featured will show that any size developer can have their app featured, and almost any app has a chance to be featured. So, the obvious question is: "How do I get my app selected as one of the chosen 8?" This thread attempts to answer this question. If you have ever had an app featured in the New and Noteworthy section, please share your experience. Here is mine: IMAK Creations has had two apps featured in New and Noteworthy. 1) Our first was ColorTilt, a finger painting app. It was featured in July, 2008. We released it the opening day of the store and priced it at $0.99. It was moving up the top-100 list on its own (oh for the days of only 500 apps on the store). I think it hit 40 or so when it was featured. It then moved quickly to #3 before fading back down the list. Because of this ride, it became one of the top 50 apps for 2008. Recommendations based on this experience are: a) Price your app at $0.99 (or at least low enough to generate high sales) b) Have an appealing icon (Apple likes the ColorTilt icon. If you look closely, you can find it in the iPhone Apps from the TV Ads picture, even though it has never been featured on TV, afaik). c) Have a unique feature - the 'tilt to select drawing color' was something people wanted to try out 2) We also had a 2nd app make it. I'll save that story for later if there is enough interest in this topic.