Something I do each Thursday is to check the best new games list in the US and see what Apple chooses to feature, and I pay particular attention to the more minimalist games as they're more similar to the games I make. Something I have noticed, and this week's features makes very clear, is that certain publishers are featured far more than I would expect for the types of games that they make. In particular, I'm talking about Slow Down by Ketchapp, Pop the Lock by Simple Machine, and Impossible Caves by Appsolute Games. All three of those publishers have had their previous game featured as well in addition to some games prior to that. So why is this happening? What are these publishers doing so right that others are doing so wrong? You could argue game quality but there's so much competition for those types of games that I can't agree with that. So what is it? Is it just that they were lucky enough to be featured once and now they have an automatic preference?