The real problem here is that developers don't explicitly and clearly saying in their update logs if an update is actually doing as such. I think that is the real problem herein that developers are not required to or even care to express that a game is going freemium and ad supported when they decide to flip the switch in an update like this. Being required to inform their customer via the update notes of such moves would go a long way into making this somewhat more tolerable (if ever more acceptable). In this way the onus would be left on the users shoulders for not reading the update notes. As it stands the developer and publisher have all the rights and user is left at their whims without even a say in any matter...