That's been pretty much proved wrong time and time again, salsa. The smart companies drop in smaller steps over time in order to maximize revenue potential. The silly ones "race to the bottom" in foolish hopes that increasing visibility will lead to increased revenue. It does, albeit in the short term, and in fact actually misses out on potential revenue generation. It's not rocket science. There are those who are now buying at a buck that very well could have bought at two or three bucks. Now Gameloft will miss out on getting more money out of those folks, selling to them at a lower price, and lumping them together with the folk who would have bought only at a buck that they could have gotten later on in the life cycle of the product. As for the new 3G owners, we actually don't know how many of them are actually "new", how many already have iTunes App Store accounts (and maybe have bought Gameloft's titles already), etc. It's a risky venture that really doesn't help maximize the amount of money they could siphon out of their games.