Ok, so I applied for a DUNS. I guess I did it wrong because company name is my name and TRADE STYLE is AppNasty. Goal is of course to reflect AppNasty on Apple store versus my personal name. 1. Am I going to need to reapply for a new DUNS? 2. I’m reading I need to register my business and get certain documents to send to Apple as well as provide when registering a new duns so the duns number reflects AppNasty as business name instead of my name. Where do I go to do this? Every gov site I’ve been on lead me nowhere. one stating I don’t need to register. 3. What do I need to do in order for them to see it as a company? Hire people? I don’t mind spending money if I have to in order to register AppNasty as an official business but can’t seem to find out where to do it. I read that Apple doesn’t recognize fictitious names. Is Microsoft a fictitious name? TouchArcade? Google? Why is there company name different from mine? What do I need to do to to be able to be seen as company and not my own name? Sorry I’m repeating myself but this stuff is super confusing. Lol. Edit: Reading over apples requirements page, it says they don’t accept dba, fictitious names or trade styles. How on earth does a guy like me achieve this? How did Voodoo get their name on their store page? What do I need to apply for? I’m cool with my store showing AppNasty at top and Seller: My Name, at bottom. But how?