I emailed the text below to the TA podcast yesterday. I'm interested to know what the TA forum thinks about this as well " Jared's explanation of Wayward Souls' pricing strategy on last week's podcast was a real eye opener. Upping the price of your game, every time you do a big content update, does not only sound logical, it could also fix the whole 'too many people hold out for new paid games, waiting for a sale-price' thing. If we, as an industry, could come up with a name for that payment model (and NEVER, EVER get tempted by doing a sale), it could lead to way more games buying those game on on release. As that's the cheapest time to do so. But just like F2P, it would need a catchy name. Something that explains that more content will up the price. Maybe the TA community can help? "