Gameloft not so keen on $19.99 iPhone game pricing

Discussion in 'Lounge' started by CraigLaw, Feb 17, 2009.

  1. CraigLaw

    CraigLaw Well-Known Member

    Dec 7, 2008
    158
    0
    0
    Content & Community Manager, EA Mobile
    Los Angeles, CA

    Gameloft SVP of worldwide publishing Gonzague de Vallois says:

    Read the story on PocketGamer and decide for yourself if you still think $19.99 apps will be the future.

    C
     
  2. Vende

    Vende Well-Known Member

    Nov 11, 2008
    432
    0
    0
    I think people are overthinking this premium store. If the games sell well, they'll stay at that price; if not, they'll fall down to more "normal" numbers. And I don't see lower priced games being affected at all. It'll be an interesting experiment, but again, I don't think it's that big of a deal.
     
  3. morscata12

    morscata12 Well-Known Member

    Oct 23, 2008
    103
    0
    0
    I think the biggest game-changing aspect of the $20 App section would be the permanent nature of the pricing. High priced games don't do very well now because we expect the prices to go down; because enough customers have learned to wait for the price drop, companies eventually have to drop the price. If Apple were to create a "premium" game section, it would be implied that price drops were out of the question. Otherwise, gamers could wait it out and the $20 tag wouldn't mean anything.

    Gameloft's approach seems to be that if they sold their games for 3x more than they do currently, they'd lose 90% of their audience. Only the dedicated gamers (the 10%) would want to spend that much more on the game, since they're the only ones who would really get their money's worth. As part of that 10%, I'm glad that these great games are reaching more eyes.
     
  4. Fletch

    Fletch Well-Known Member

    Jan 14, 2009
    1,533
    0
    0
    The Internet
    That's what I've been sayin' all along...for the reason gameloft described there will never be a $19.99 section, people simply won't buy
     

Share This Page