I don't really pay attention on the rate of gold players per advance packs. But it is not super rare. Especially the 1star gold. I think the 2-stars and 3-stars are rarer. Have yet to get a 3 stars gold though. Would kill for a Bionic qb. What I can tell you is that, I found it to be a better method of obtaining gold cards. I have yet to see any gold cards in my draft but I have obtained some gold cards by buying advance packs. Besides, fhis pack is cheap enough and you need back ups to replace your retiring cards. Update: I have got 4 new gold cards (3 1-star & 1 2-star). Have been doing this for 2.5 weeks. I think in average I bought 3 packs a day.