About 4-5 years ago we released a Flash game that required to "Like our Facebook page" for a game progression. (Yes, now we know that's a bad practice but it seemed like a nice idea back then.) Anyway, we're still getting 300-500 likes a month and our Facebook page has almost 32,000 subscribers now. Real subscribers, not bots, and they're all casual gamers. This year I tried to post a couple of games released by our friends from Nemoris Games. I also gave $5 to Facebook to "promote" one post. Please see the attachments. First is paid - 5 clicks. The second is free - 0 clicks. Sure, maybe we need to create more posts or improve our marketing skills. But still: 32k page brings 964 views until you pay Facebook some money. Then you'll have 5,470 views and 5 clicks. That's just not worth it.