Can we finally put this Salem witch hunt-esque notion that .99 is a target price? If real quality games come out people will pay premium prices. There are just so many cheap games because of the platform.. If more devs could afford it things would be different. The iPhone market is definitely able to pull in some serious console esque revenues. I'm sure no gamer will turn down a $40 Oblivion for Doodle Jump expansion box @ .99 cents People think that a price point about as expensive as ordering a pizza is too high... This is the iPhone market, not inner city slums...