That seems to be the case..It might be a world wide release tomorrow... The wait for this is going to be painful..
It's out now. Downloading from UK app store. https://itunes.apple.com/gb/app/deus-ex-the-fall/id633443676?mt=8
It's also available on the Canadian App Store. Something tells me that my next iPad will have 128 GB. This has been a busy week!