Well it's not entirely incorrect. You can still use it since it's free now (as of very recently, probably that's what the whole confusion is about). You only pay when (and if) you want to publish to the store again. So depending in how your turn around is, it might be more like $350 every 1 and a half years. You have to be smart with your timing and make the most of the year you have. I don't know why you're so hung up on the $350 per year thing. You can freely test it and see if it works out for you for as long as you want. You'll then be much better equipped to decide if it's worth shelling the $350, no one else can make that decision for you.