Best in-app advertisement company to use?

Discussion in 'Public Game Developers Forum' started by Tosty, Apr 23, 2015.

  1. Tosty

    Tosty Well-Known Member

    Oct 18, 2014
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    I want to display an ad in my app either when it launches or when the user does something (maybe after a level complete)... Which advertisement companies are best to go with here? I tried doing a search on the forum but got almost nothing related to what I was searching.
     
  2. PikPok

    PikPok Well-Known Member

    Nov 26, 2009
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    Wellington
    Which ad provider is "best" entirely depends on what type of game you have and where your userbase is, as providers have different regions and ad categories they are strong in.

    For optimum results, you should look at a mediated solution where you can tap into the strengths of multiple ad providers. We use and could recommend Mopub for mediation and use their marketplace in conjunction with other ad providers including iAds, Admob, Inmobi, Playhaven, Chartboost, and Mediabrix.

    At a minimum, I'd recommend a basic ad and backfill system where you lead with iAds and then backfill any unfilled requests with Admob.
     
  3. JoeMarshall

    JoeMarshall Member

    Apr 23, 2015
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    Game Developer, Podcaster
    USA
    Can I ask what you created your game with? Straight up Swift or Objective-C and Xcode, or did you use Unity, other, etc. I only ask because if it is made with Unity they did a live event on the ad platform they have earlier today and you can watch the replay of if you missed it. Crossy Road guys claim to have made a million plus supposedly only using the ad platform Unity has created.

    Do you mean which is the best company based on rate of return or ease of implementing the code base into a project?
     
  4. PikPok

    PikPok Well-Known Member

    Nov 26, 2009
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    Wellington
    Crossy Road uses Unity Ads incentivized video, which is different to what the OP is asking for. Incentivized video is surfaced in a different way and only really works if you have an economy in your game or some resource that is desirable that you can gift the player.

    Also, Unity Ads do not require you to have implemented your game using Unity. They have multiple SDKs depending on what you are using as your underlying tech, and we've easily and successfully integrated it outside of Unity.
     
  5. Tosty

    Tosty Well-Known Member

    Oct 18, 2014
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    I used straight up storyboards and started everything from scratch so I can implement whatever I would like...

    It's my first game I've ever made so just seeing if there are any recommendations out there.
     
  6. hyptod

    hyptod Member

    Dec 14, 2010
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    You also wrote you're using Fyber.
    Would you recommend MoPub or Fyber for mediation?
    Any opinion on HeyZap?
    Thanks! :rolleyes:
     

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