Best Approach To Promoting An Application

Discussion in 'Off-Topic Lounge' started by IconicDigital, Feb 21, 2012.

  1. IconicDigital

    IconicDigital Active Member

    Sep 19, 2011
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    Freelance Developer, London
    London
    #1 IconicDigital, Feb 21, 2012
    Last edited: Feb 21, 2012
    Hi guys,

    I am after some advice and it may be aimed mainly at any web developers out there. I develop both mobile and web apps but get a bit stuck when it comes to marketing an application.

    I recently developed a tool aimed at developers http://www.brightlightapp.com (its bugg & issue tracking). I have tried a few marketing ideas including Twitter to spread the word but I think many people just ignore tweets, I have also looked at using sites like Pattern Tap to showcase the design. I have even included a free package to give people the opportunity of trying the application .

    Problem is at the minute it isn't a problem with user conversion, instead its actually getting the name of the app out there. If you do a bit of research you tend to find that some of the ideas for marketing are quite old.

    Here is a list of ideas I have come up with so far, i think some of these ideas may apply to both mobile and web applications. If anyone could add to them it would be great.

    Marketing
    - SEO
    - Twitter
    - Facebook Pages
    - Design Showcase Sites
    - Adwords

    Thanks

    Oliver
     

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