Best app names affected by Apple's new 50-character limit

Discussion in 'General Game Discussion and Questions' started by mr_bez, Sep 1, 2016.

  1. mr_bez

    mr_bez Well-Known Member

    Dec 20, 2012
  2. AdoreGames

    AdoreGames Well-Known Member

    Aug 27, 2015
    no need to worry now, right?

    Rather controversial move by Apple.

    Actually, most of the app title main parts (say before '-') are being shown on user devices after the installation is complete and they are less than 50 characters. Example: Crossy Road - Endless Arcade Hopper in the App Store goes as just 'Crossy Road' on your device. Second parts of the app title are mostly used for SEO purposes to increase the app visibility in search results and are not visible on the app page on your mobile device (or are clipped)

    Moreover, we read that these Apple's changes applies to new apps and updates your planning to realease after September, 7th. Not sure that Apple will automatically ban all the apps with more than 50 chars in their titles on September, 7th.

    The thing is that from now on the devs should start thinking how to refine their second parts of app titles which contains mostly promotional words.

    This initiative could be Apple's intention to push devs to use Search Ads.

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