Banner ads: link to store or web site?

Discussion in 'Public Game Developers Forum' started by jonathan_yotta, Feb 27, 2009.

  1. jonathan_yotta

    jonathan_yotta Active Member

    Oct 21, 2008
    35
    0
    0
    App developer
    NYC
    When I click on an ad for an app, I'm always a bit annoyed when it takes me to the App Store. I'd rather be taken to a page with screenshots, video, etc. Plus it's easier if you are a developer to track which sites are worth advertising on.

    Any thoughts?
     
  2. arn

    arn Administrator
    Staff Member

    Apr 19, 2008
    2,444
    18
    38
    From an advertiser perspective I think going to the App Store is the way to go. You want to make it as easy as possible for someone to buy the app. Sending them to an intermediate page will lose a percentage of people.

    arn
     
  3. jshmrsn

    jshmrsn Well-Known Member

    Oct 29, 2008
    251
    0
    0
    Mobile Game Developer
    Agoura Hills, CA
    I recently switched my Lite app to point to the store instead of the site. I was expecting an increase in sales, but they actually did not change...
    I suspect in general pointing to the store is better than the website in terms of sales.
     

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