The mobile landscape has changed rapidly in the last two years. The majority of apps are free now and most of the existing marketing strategies focus on paid user acquisition. Unfortunately, paid installs dont work for premium games. Why? Because the majority of paid games have a low user Life Time Value. I wrote down 5 strategies which worked well for our games: 1. Increase the LTV 2. Approach Youtubers 3. Promote with Free App A Day 4. Cross-promote your games 5. Aim for being featured You can read more about each strategy at the blog: http://bit.ly/1w4QxuM And I would love to hear some more tips from other devs as we all need to help each other (to fight major publishers and freemium .