Dear all, I haven't found a topic about this but has anyone of you ever tried the pretty new Search Ads from Apple? Have you had success? Did it completely fail for you? Atm you still get a $100 voucher when you sign up so I did and will see what the outcome will be for our submarine simulation game. I already have some numbers but they are currently still too few to have some significance. Cheers!
Ok, no one interested in this? So far I'm pretty satisfied with the results. I have search ads running for about 10 days now for a $7.99 game: So I spent €54.49 to create 30 sales for €7.99 each.
I think Apple introduced this in August or September this year, so yes, this is pretty new: http://searchads.apple.com/ Plus you get a $100 code when you signup now, still valid till end of this year.
Thanks for sharing! I just signed up today. I'm gonna start with 2 cents for CPT and see how it goes. -- Alan Scarantino Founder, Rasterzone Entertainment http://GalleryHero.com
Good shout, I went in low as well at $0.10 for my $1.49 game so far... 3 impressions in about 12 hours... Does it mean I'm bidding too low?
Hard to say, I use $0.20. I think much more important are the keywords you use. The more generic the more unlikely that you will get impressions and taps because then you are in the same boat with others who have the same keywords.
Thanks for the tips - I guess it's about experimenting and trying to find a sweet spot. Thing is, developers already pay 30% cut to the platform and then if you factor in ads, tax etc it leaves a very tight profit margin.
Thanks for sharing. Your results look great. I tried signing up for this but it threw an error when I filled my billing details and applied the promo code. Will try with a different credit card
Has anyone successfully set this up using a UK credit card? I keep getting an error to try again later.
http://prnt.sc/eqsdy4 Didn't work very well for me. My game is $1. Ignore the stats for "last". I had limited time to waste the funds so I didn't do any targeting there. Also should mention that this was made before I did any work on the ASO. So that probably kind of explains the bad numbers.
Used it for some time - spent a few thousand dollars. Doesn't seem a good thing in my case. 1) most of conversions happened were conversion from search phrases that did include my app name, so was actually nearly pointless 2) felt nearly impossible to scale, as volumes were not growing, despite setting much higher budgets/bids Conclusion: Cons: Bad for apps that are already optimized for search. You start paying for your organic conversions. Competitors steal your keyword traffic. Pros: If your app is not optimized for search. You can steal search traffic from competitors. Obviously, not a good thing, but money don't stink, are they? So it works for some apps, but doesn't work for others - Only a test can prove. In my case it worked badly for an already optimized app. Rising budgets didn't help to scale up. I paid for my organic downloads. On an unoptimized app it worked well. But again it was not possible to scale to production volumes.
whoa, those are some great results. we used our $100 credit on a previous app and it didn't do much, although granted that app sucked. this is inspiring me to look back into Apple Search Ads for our current game. will post back with results! also, out of curiousity, did you use popular keywords or sparse but targeted ones or a combination of both?
