Apple and innovation under Tim Cook

Discussion in 'Off-Topic Lounge' started by HelperMonkey, Oct 27, 2016.

  1. HelperMonkey

    HelperMonkey Well-Known Member

    Dec 16, 2009
    This is an interesting article comparing Apple's Tim Cook era after Steve Jobs to Microsoft's Steve Ballmer era after Bill Gates.

    Basically it correlates the two, pointing out that profits were extremely healthy but real innovation faded.

    Microsoft is ubiquitous, but doesn't elicit a lot of excitement these days. Apple still has loyalists, and the marriage of operating system and software to the hardware it's created for is still a great advantage. But now Google is threatening to take that advantage on itself with their newest hardware. And really, what is Apple without innovation?
    To me, next year - with the iPhone's ten year anniversary - is going to be very important for Apple's image. They need a big statement to show the world what they can continue to do (if they can still do it).

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