Well, yeah. What I meant by that example is that a large developer who is currently making AAA games will find the size of their company prohibitive if they then try to move into developing iOS titles with any intention of sustainability.
The amount of profit that an indie dev can make, best case scenario, on a .99c app is not enough to entice the the vast majority of "professional developers" to committ to the AppStore. Multi-console devs are looking to turn a massive profit, in part because their overhead is so high. The race to the bottom mentality of the AppStore just doesn't cut it for companies like, say Gearbox or Bioware, the Developers of Mass Effect and Borderlands. In other words major multi-console devs have bigger fish to try. The article itself doesn't really reference a major develop anyway, to be honest. That's a small-time dev feeling pressured into iOS development. There is no pressure for Bioware to jump aboard the AppStore bandwagon, and I doubt they ever will.
