Hi fellow devs. I have an ios word puzzle game that got 40% retention (using fb analytics) on appstore. Should I continue to promote?
Way hard to answer with the info given. Good D1 for sure. Is this constant? If so, for how long? How many installs were attributed to the 40% D1? What does your LTV look like? That is the real question you should answer to justify promotion, or so I think. Otherwise, nmi
