3 months of data: Grandma's Garden game for kids

Discussion in 'Public Game Developers Forum' started by fairlady, Jul 14, 2012.

  1. fairlady

    fairlady Well-Known Member

    Dec 31, 2008
    336
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    0
    Owner: Fairlady Media
    Raleigh, NC
    Hi, all,

    I've posted an infographic on the App Store data for the first 3 months of our popular kids' game, Grandma's Garden. If any of you are interested in developing a game for a niche market, check out the numbers. I hope you find it useful; feel free to post questions/comments in this thread or on the blog. :)

    http://fairladymedia.com/2012/07/13/data-grandmas-garden-ios-kids-game/

    Thanks!
     
  2. DrummerB

    DrummerB Well-Known Member

    Jan 17, 2009
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    Switzerland
    I'm also interested in what kind of marketing you did, if any. 14k downloads @ 1$ in 3 months is quite good a for a kid's education app I guess, congrats!
     
  3. mr.Ugly

    mr.Ugly Well-Known Member

    Dec 1, 2009
    1,674
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    36
    Berlin, Germany
    interesting numbers for a niche market..

    looking back at a dev time of 7 month for 2 developers would you consider this a financial success yet?

    so faar you earned 680$ per invested month (before tax)

    would be interesting to see how your sales go over the time.. and if you can establish a stable long tail
     
  4. fairlady

    fairlady Well-Known Member

    Dec 31, 2008
    336
    0
    0
    Owner: Fairlady Media
    Raleigh, NC
    Marketing

    We worked really hard on marketing... did a press release with PR mac, emailed our contacts in the industry, advertised on a few websites dedicated to reviewing family-friendly apps, and requested reviews at a lot of kid app websites. Here are just a few of the websites:

    http://www.bestkidsapps.com/
    http://www.ikidapps.com/
    http://www.appysmarts.com/
    http://bestappsforkids.com/
    http://www.kidfriendlyguide.com/
    http://www.mummysspace.com

    Forums and blogs:
    http://www.parentswithapps.com/
    http://www.momswithapps.com/
    http://365app4u.blogspot.com

    Facebook:
    APPreciation
     
  5. fairlady

    fairlady Well-Known Member

    Dec 31, 2008
    336
    0
    0
    Owner: Fairlady Media
    Raleigh, NC
    We generally develop 2-3 project simultaneously at all times (some contract work and some of our own games), and our development on Grandma's Garden was part-time. In actual hours, it generally costs about 8K-12K at the going development rate to create this kind of game. So, we've definitely passed our break-even point and will continue to be profitable from this point forward.
     
  6. mr.Ugly

    mr.Ugly Well-Known Member

    Dec 1, 2009
    1,674
    0
    36
    Berlin, Germany
    then this is good news.. alot of projects don't break even if they had a successful run.. hope your sales decline at a very slow rate , cheers for the info.
     

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